Thursday, September 24, 2015

Who Should I Hire to Be My Agent?

That is a tricky question.  Why?  Because the truth of the matter is that we like to work with people who are like us and who like us.

So how do you know if an agent is someone who is like you and who would like you?  Since the first place you are going to look is online, check out the agents profile or website.  Do you have common interests or similar backgrounds?  Maybe you have a friend who is an agent.  You already like them because you are friends so why not hire them?

What I think is that is a good place to start, but that might not be enough of a reason to employ a particular person to be your agent.  You should also look at their online presence.  Are they professional?  Do they have a proven track record?

First, experienced agents hold professional designations.  This shows their commitment to training which will allow them to better represent you.

Second, good agents use professional services to help market your property.  They use professional quality photos, tours and print brochures when they market a home.  They do not use their cell phone to take pictures and they know how to properly load them onto the websites.

Finally, great agents pay attention to market trends and can help you position your property to sell within the average market time for your area.  They should be able to tell you approximately the amount of time it should take to sell at market value.

But remember, it is a partnership.  No matter how good an agent is, they cannot sell overpriced, poorly maintained homes in bad locations.  So make sure you have done all the maintenance needed and cleaned your home thoroughly before you put it out there for buyers to see.  You'll be happy you did.

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